Proper Hashtag Strategy – Why Is It Important?

Proper Hashtag Strategy – Why Is It Important?

Thanks for coming to our proper hashtag strategy page! If you don’t know, hashtags are are words or phrases with a pound sign (#) placed in front of them. Hashtags are used on social media and blogging platforms for the purpose of labeling or “tagging” the topic of the content people are posting about. This “tagging” helps people that search engines find content related to your topic and get it to the right people.

There are several good reasons why you should use a proper hashtag strategy when posting your content.

Aside from the fact that you can get banned by programs set out to fight against bots and automation, such as shadowban… You can also lose followers if you don’t know how to use hashtags correctly…

If you don’t know how to use a proper hashtag strategy, your followers will think that you don’t care about what they read when you post. It looks sloppy, spammy, and it gets bad results.

With the proper hashtag strategy, you will be able to get your shares on social media out to thousands more people. Not only that, you’ll be able to effectively communicate and engage your crowd without scaring them off!

If you keep reading, this article will:

  • Go over the Basics of Using Hashtags
  • Share General Information That You May Not Know About Hashtags
  • Tell You Exactly How to Implement a Proper Hashtag Strategy
Proper Hashtag Strategy - Infographic with Mam Holding Sign that Says Hashtag Basics
Proper Hashtag Strategy – Infographic with Mam Holding Sign that Says Hashtag Basics

Proper Hashtag Strategy – Hashtag Basics

Here are some basic facts that can help you with your hashtag strategy that you may not already know:

Don’t Worry About Punctuation

I remember when I first started using hashtags being afraid that punctuation would mess me up.

Here’s How It Works:

  • The Underscore Can Be Part Of A Hashtag
  • Special Characters (&,*,!,÷,+,%, etc.) Will Mess You Up Or Be Left Out

In other words, #Example_Name1 is fine, while Example%Name2 would be broken at the % sign to just #Example.

Proper Hashtag Strategy - Girl Showing Hpw Long Has Hair Is
Proper Hashtag Strategy – Girl Showing Hpw Long Has Hair Is

Don’t Worry About How Long Your Hashtag Is

Just keep it under 140 characters. Here are some examples:

 

#SantaCruzCaliforniaROCKS

#supercalifragilisticexpialidocious

 

The above examples are fine. There are some super long hashtags out there. However, because of the fact that you are only allowed 280 chatacters, you may want to pick shorter hashtags to allow you more room. (Unless your brand name is just long.)

Proper Hashtag Strategy - Original Spam Art Green and Yellow
Proper Hashtag Strategy – Original Spam Art Green and Yellow

Proper Hashtag Strategy – What Do they Mean by Spammy?

When you hear people making references to spammy hashtags or spamming hashtags, what they’re referring to is stacking tons of hashtags one after the other.

Here’s an example of what they mean by spammy hashtags:

Proper Hashtag Strategy - Screenshot from Twitter with Spammy Hashtags
Proper Hashtag Strategy – Screenshot from Twitter with Spammy Hashtags

In the example above, you can clearly see that there hashtag strategy is careless. It looks sloppy, and like they just threw a bunch of tags and and don’t even care what people want to read.

When you hashtag your links like this, there’s a couple of disadvantages.

1. People will unfollow you because they feel like it’s disrespectful.

2. It looks to people and Twitter like you are not paying attention to what you’re doing. This would cause you to have the wrong hashtags for your topic, and that’s intruding on people that are posting on other topics.

This type of hashtagging strategy is more harmful than effective, and it should be avoided.

Proper Hashtag Strategy - Example Of the Correct Way to Use Hashtags
Proper Hashtag Strategy – Example Of the Correct Way to Use Hashtags

Proper Hashtag Strategy –  The Right Way to Hashtag Your Posts

In the picture above, you’ll notice that I have my hashtags sprinkled in with the normal contextual flow of my sentence.

This is the best way to do it, so that your followers can tell that you spent time trying to communicate your topic to them

Proper Hashtag Strategy – Final Thoughts

This article should have given you enough information to help you easily begin to implement a proper hashtag strategy. Hopefully, you will be able to stop worrying when you use hashtags now, giving you the freedom you need to coast easily through your best social media posts!

We hope this information has helped! Pass it on!

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Proper Hashtag Strategy - Why Is It Important?
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Proper Hashtag Strategy - Why Is It Important?
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Proper Hashtag Strategy will teach you the difference between spamming and a proper hashtag strategy, with examples of each. We will also invite you to sign up for our monthly newsletter, where you can hook up with over 3 million Facebook group users, and you will get a list of the months best hashtag contests!
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